Crocs - Sole of the Kitchen
CROCS - “SOLE OF THE KITCHEN” CAMPAIGN
CREATIVE DIRECTOR / PRODUCER / DIRECTOR
Bespoke campaign created for Crocs supporting restaurants and restaurant workers by donating 10,000 pairs of Crocs At Work™ shoes to restaurant workers across the country. The campaign incorporated digital and print media, experiential activations, and community engagement.
Understanding Crocs as the unofficial yet official shoe of the culinary world, a campaign was built honoring and expanding their place in the market while organically supporting communities in need.
Director of Photography: Evan Shimazu
Original Score: Trent Serizawa
Additional Photography: Jim Bob Barnett
Sole of the Kitchen - Crocs Crowd Favorites
